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SELLING YOUR HOME

IT'S THE END RESULT THAT DRIVES US FROM THE VERY BEGINNING

Our agents understand that selling a home can be an emotional journey, so they will be by your side every step of the way. They find joy in helping their clients move their lives forward by being obsessively dedicated to their profession and sweating even the smallest of details.

REAL ESTATE MASTERY

The Science of Selling

  • 1

    Prep Work

    First impressions are key when selling, so it’s
    important to put in the time to make sure
    your home is in top condition. Fresh paint,
    clean closets, flowers; there’s a lot you can do
    to make even the humblest of homes look
    like a million bucks.

  • 2

    Price

    Pricing a home is hands-down the most
    important aspect in getting the highest
    return in the least amount of time. Many
    considerations go into setting the price,
    including the condition and location of your
    home, recent nearby sales, and similar homes
    that are currently for sale. These will all factor
    into the Competitive Market Analysis (CMA)
    that our agents can provide to determine the
    optimal sales price for your home.

  • 3

    Marketing

    We will create a plan to market your home to
    the most potential buyers using a variety of
    tools, such as digital marketing, advertising,
    direct mail, and open houses.

  • 4

    Showing

    While they can be inconvenient, home
    showings are a necessary part of selling.
    When your home is on the market it has the
    potential to be shown at any time, so it's
    important to maintain a certain level of
    cleanliness. During home showings, we recommend stepping out to give potential buyers privacy while viewing your home.

  • 5

    Offers

    When a buyer is interested in purchasing
    your home, their real estate agent will draw
    up an offer which is presented to you by your
    agent. In addition to any legal requirements,
    the offer specifies things such as the price,
    earnest money, closing terms, contingencies,
    and other conditions of the purchase.

  • 6

    Negotiation

    One of our agents’ most important
    responsibilities is to be an advocate for their
    clients. This includes negotiating on the
    clients’ behalf on things such as the price,
    repair costs, timelines, and contingencies in
    order to get the best terms possible.

  • 7

    Purchase & Sale Agreement

    This is the legal contract a buyer and seller
    enter into once the buyer’s offer has been
    accepted by the seller. It outlines the terms
    and conditions of the sale and is signed by
    both parties.

  • 8

    Inspection

    Once the Purchase and Sale Agreement is
    signed by the buyer and seller, a home
    inspector is hired to examine the home’s
    health, safety, and major mechanical systems.
    If any issues arise from an inspection, the
    buyer may be able to renegotiate their offer.

  • 9

    Escrow

    Once the offer is accepted and a closing date
    agreed upon, escrow allows the buyer and
    the seller to have an outside party ensure all
    parts of the contract are complete.

  • 10

    Closing

    At closing, all the paperwork is signed by the
    buyer and seller, both parties pay any
    settlement fees, and the documents are
    officially recorded. Prior to closing, you'll
    receive a settlement statement outlining any
    fees which may apply to you.

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